Starbucks new CEO wastes no time in overhauling executive ranks

​Niccol has eliminated the role of global chief merchant and product officer held by Lyne Castonguay, a position created by ousted CEO Laxman Narasimhan as part of a broader reorganisation in March. Castonguay, who was in charge of product development, consumer insights and data science, is no longer with the company, a Starbucks spokesperson said in response to an inquiry from Bloomberg News.